Pupcakes & pawsecco: dog birthday parties are here to stay!
The humanisation of pets has opened up a new world of premium products and more of us are now throwing dog birthday parties! Are we barking mad?!
The U.K. & US have long been the leaders of the world pet market. And recently, the growth of the pet pound shows that pet parents are spending more on their fur babies than ever before. It’s been estimated that the average Brit spends between £10-£20,000 on their pet throughout their lifespan!
We throw birthday parties for our kids so why not throw birthday parties for our fur babies?!
Party animals: the trend for dog birthday parties looks set to stay!
The Charity Awareness Monitor finds that 86% of UK consumers agree that they see their pet as “part of the family”. Those who identify as pet parents are likely to spend more, as being part of the family calls for high quality care. Here, the trends we see in the human sector can be applied with confidence to pet products. As a result, products using terms such as vegan, organic, gluten-free, locally produced will appeal to consumers who want their pet’s brand to align with their own values.
This humanisation trend means that nowadays a dog or cat is not just a pet but a proper bone-fide (see what I did there?!) member of the family. A dog, in particular, is often just as important to its owner as a child and some people even prefer their furry family members to the human ones!. So, when it’s our dog’s birthday, it seems only natural to celebrate. We throw birthday parties for our kids so why not for our dogs? It seems that the trend for throwing lavish dog birthday parties looks set to stay!
Cash-rich millennials spend the most on their pets
Millennials are reshaping the pet industry. And it’s the cash-rich millennials who are spending the most on their pets. This is fuelling a massive boom in the pet gift industry, with more than half saying they would rather splurge money on their furry friends than themselves. And it seems the trend for the pampered pooch is only set to continue, according to data research company Mintel, which estimates a 25% increase in spending over the next five years.
Cary Cooper, professor of organisational psychology and health at Manchester Business School, told the Observer: 'Pets today are seen as substitute children, particularly by lonely, hard-working millennials and young couples who cannot afford to have kids yet.'
Among owners aged 39 to 53, such indulgence was not so readily heaped upon pets, with fewer than one in 10 spending as much as millenials are prepared to.
That could be partly down to older pet owners being more likely to have children - and therefore spending their hard-earned cash on their offspring.
The popularity of Instagram worthy dog ‘paw-ties’
Affluent millenials are splashing out the cash on Instagram worthy dog birthday parties aka dog ‘paw-ties’ or ‘barkday’ parties!. No expense is sparred on these pampered little fur babies who are indulged with gourmet pupcakes, pawsecco, posh birthday presents, helium balloons and luxury doggie bags!
Would you spend £7k on a birthday party for your dog?
A millennial called Lizzie Lewis, recently threw a £7,000 birthday party for her pooch, who only eats Waitrose food and drinks bottled water! Lizzie, 26, says her pampered pooch Oscar eats better than her boyfriend!
Over the pond these pups are getting thrown lavish $10,000 dog birthday parties! Pet ‘influencers’ are big business and more likely to appeal to the millennial demographic, such as ‘Doug the Pug’, a dog with 3.8 million Instagram followers!
My own dog, Coco, who is a bit of a celebrity on our local common in Tunbridge Wells has only recently joined Instagram but already has nearly 700 followers, Still, we have a bit of a way to go yet! I threw her a little dog birthday party on the common for her 1st birthday. However, Coco’s birthday party was very modest with a few doggie doughnuts I bought from an online dog bakery (they were dreadful so will remain anonymous!)plus Krispy Kreme doughnuts for the humans! I also bought a few balloons but most of them were popped in about 5 minutes!
Three out of four dog owners celebrate their pooch’s birthdays, with even 58% singing ‘Happy Birthday’ to their beloved little hounds, a survey shows. Furthermore, recent studies show that more than 90 per cent of pets receive a birthday present (or Christmas present!) from their owner. According to a 2013 Mintel report, the pet retail market as a whole in the UK is worth £589million.
More than half of owners prepare birthday meal for their canine companion
Brewdog are hosting dog birthday parties in the UK where all the dogs invited get dog-sized party hats, dog-friendly cake, and specially brewed dog beer just like a human party. Whatever next?"!
Throwing a dog birthday party? We have it covered!
If you are thinking of throwing a dog birthday party why not grab some of our woof-tastic doggie bags or spoil your pooch with a limited edition dog treats gift box. We can even arrange the whole thing for you including ordering the pawsecco or even some Bottom Sniffer beer!